Rather than do outbound marketing to the masses of people who are trying to block you out, let’s do “inbound marketing” where you help yourself “get found” by people already learning about and shopping in your industry.  In order to do this, make your website a hub for your industry that attracts visitors naturally through the search engines, through blogs, and through social media sites.

I believe most marketers today spend 90% of their efforts on outbound marketing and 10% on inbound marketing. What if we flipped those efforts?

There are different ways to market your website and a campaign that works well for one client may not work well for yours.

At YourAdTeam, your website is developed using a multi-dimensional strategy uniquely tailored to your needs and specifically crafted to speak to your target market.

According to a recent ad effectiveness survey, SEO is the most effective online marketing tactic for generating conversions.

Here’s a basic SEO checklist to help ensure that your website is search engine optimized:

• Content is reachable by search engines
• Content is added often, periodically
• Content is organized locally – themes/categories
• Keywords exist in content and internal text links
• Quantity of quality sites linking in
• Monitor, adjust

However, if you want to get your blog off the ground, kicking butt, and consistently creating excellent content, here are some things that you can do:

1. Empower the Writers and Creative People Around You – Your first step when starting a company blog should be recruiting people who can join in your effort, starting with people who you know are super passionate about what they do.
2. Implement an Idea Bucket – Ideas about your company’s space and products can come from all sorts of places; some of the most valuable are from your employees and your users.
3. Understand On-Page SEO Techniques and Optimize Every Post – People will continue to find your company when they search for the keywords you’re writing about, so make sure you optimize every post that’s written.
4. Be Smart and Innovative When Engaging Your Community – Reading other influential blogs , commenting on others’ blog posts, and engaging thought leaders in and around your industry are all paramount.
5. Embrace Your Analytics and Practice What’s Working – If you want the culture of content creation to thrive within your company, always take a moment to celebrate small wins and blog improvements with your team.

These are the basics for Social Media.

If you are stuck in search engine optimization mode and avoiding Social Media integration, it’s like being stuck in an elevator with no electricity.  You’re in the right place, you just don’t have what it takes to go up to the next level.

Social Media and search engine optimization have become so integrated that you can’t really separate them anymore. Social sites like Twitter are causing a shift in how information is found on the Internet by adding interaction and community.