YourAdTeam » Outdoor Advertising

Hottest Advertising Medium of the 3rd Millenium

Shaun McFarland — Tue, 02 Mar 2010 13:07:00 +0000

It has been said that electronic video boards are considered the hottest outdoor advertising medium of the 3rd Millenium.

Outdoor electronic billboards are now capable of performing like a real outdoor television, even under direct sunlight, thanks to the development of new true color, ultra-bright LED technology. The picture is bright and beautiful, especially at night, with millions of bright colors on display.

Regular poster billboards, even though attractive when newly installed, can become boring, dull and even unnoticed after only a few weeks, compared to an electronic video advertising screen that constantly refreshes itself. Sounds can also be added to video boards on special events, further turning it into a giant outdoor TV.

Operated by PC, this type of board can display any TV commercial, any live event, any useful information, and any breaking news instantly, from any remote location.

The ideal location for this type of advertising board is a very busy street (either full of pedestrians and/or vehicles with slow traffic), a major intersection, or a large sporting event.

However, it is not recommended to be installed on a high-speed highway or major streets, even if car traffic count is high, because people won’t have time to see many ads or video clips.

Outdoor Advertising: A Captive Audience

Shaun McFarland — Thu, 18 Feb 2010 13:07:50 +0000

Outdoor advertising is an essential means of advertising for businesses. Through the use of outdoor advertising, businesses endeavor to capitalize on consumers who might shop impulsively. Of course, consumers are getting these impulses by seeing prominent advertisement, most commonly in the form of a poster printing piece like a billboard or other signage, which serves to draw these potential consumers in to your place of business, whether it be an actual store or an online business.

The key to outdoor advertising is to create a product that will catch the consumer’s eye.

By their very nature, posters are graphic elements with little text. It’s important to note that people process images much faster than they process words, which means posters can be quickly and easily understood.

On average, people spend roughly 25 minutes every day on their commute to work. When you factor in traffic, a commuter spends almost an hour a day in their car. Think about it – when you are sitting in traffic you are looking for something to occupy your time. This is where your outdoor advertising comes into play. And, realize that consumers can’t “switch off” outdoor advertisement such as posters or billboards the same way they can a television ad or radio ad.

Let us help you capitalize on outdoor advertisement for your business!

Outdoor Advertising: As Far as the Eye Can See

Shaun McFarland — Mon, 16 Nov 2009 14:00:35 +0000

Outdoor advertising began simply as outdoor billboards.

There were just a few sizes that were commonly known as bulletins and posters. Today outdoor advertising offers many more choices which presents both challenges and opportunities for those companies who need to include outdoor advertising in their marketing plan.

As consumers travel during the day, outdoor advertising can provide many shapes and sizes of messages that reach 24/7. Outdoor advertising connects with consumers during their morning commute and helps remind them of the message on their drive home after work.

While outdoor advertising is a very effective means of communicating, it is only one piece of the puzzle when it comes to your marketing plan.

Is outdoor advertising right for you?

Outdoor Advertising: A Good Investment

Shaun McFarland — Fri, 30 Oct 2009 13:00:49 +0000

Outdoor advertising reaches mobile mass or targeted audiences day and night.

Outdoor advertising is working 24/7 and reaches highly mobile American consumers with effective advertising messages… that is, if your advertising message is effective.

Outdoor advertising, is very cost effective and is a great option for companies looking to increase brand awareness and maintain their competitive advantage.

Do you need outdoor advertising for your company? Let’s talk.