Here’s a great way to waste business cards.

Attend meetings of professional groups, and groups such as the Chamber of Commerce, Rotary Club, or civic associations.

Every time you start to say “My name is,” reach in your pocket for a business card. By the time you get to “I run a…” (type of business), deposit your business card in the hand of the person with whom you are speaking.

The moral of the story is…  Nobody cares what you know until they know that you care.  Be genuinely interested in what other people do… then they will be genuinely interested in what you do.

Be different.  When you’re at a networking event meeting people for the first time, be the first to ask “what do you do?”

You may need a quick refresher course on your 6 second branding statement.