Corporate Brochures

How important is a corporate brochure for your company?

One client told us after we had created his corporate brochure for him to hand out, his potential clients stopped asking the “are you legitimate” type questions.  Instead, the brochure was a statement of solidity and credibility.  It was much easier to close the sale.  “My sales calls were turned into more of a presentation instead of a sales pitch.”

Although corporate brochures are an important way to present you business, not everybody will take the time to read them.

So, the strategies of your corporate brochure might be…

• Use less copy. Half as much.
• Use testimonials, photos, and short captions.
• Make it funny enough or interesting enough that people will want to show it to their friends.
• Show, don’t tell. Don’t say you have a tranquil condo on the beach… nobody will believe you.
• And most importantly, make sure you leave several obvious things out.  That way people will need to talk to you.

How can we help elevate your company?

Send us your information on the Contact form on the right side of this page.  Or go to the Contact Us page to send a more detailed message.  We want to help you start branding in the right direction.

YourAdTeam is a full service advertising agency located in Benton… the heart of Arkansas.