Archive for the ‘Website Development’ Category

What is Your Expertise?

Friday, November 13th, 2009

Would you go to a hair salon to get your oil changed in your car?  Would you hire an attorney to power wash your deck?

Got the point?

Make sure the company you hire to develop your online presence is qualified to lead you through the social media integration process and nurture your online presence for the long haul.

At YourAdTeam, we’re not JUST a web development agency… we’re not JUST a logo design agency… we’re not JUST a brochure development agency… we’re not JUST a direct mail agency.  Your overall business success is important to us. We help develop plans to help your company succeed for the long haul.

If you’re an electrician, you should be out wiring.
If you’re a real estate agent, you should be showing houses.
If you’re a fitness instructor, you should be training your clients.
If you’re a store owner, you should be selling.

As a business owner, you certainly shouldn’t be up at 2am trying to figure out what mySQL is.

Full service advertising including the integration of social media on the internet is what we do.  What’s your skill set?

The Basics of Internet Marketing – Part II

Tuesday, November 10th, 2009

More internet marketing techniques to get you going….

  • Text links almost always outperform banner ads as advertising techniques because they look more like content and people are used to clicking on content (text links) far more than ads.
  • Internet display ads perform best with Flash animation, motion, or video.
  • The eye reads top left to bottom right and that impacts your click-through rate depending on where your text links or display ads are on the page.
  • The page upon which the consumer clicks is just as important as the ad or link that got them there.
  • Improving or optimizing your own pages and your own site has more impact than optimizing your advertising techniques in text links or display ads.
  • Don’t assume that just because you built a website people will visit it.

The Basics of Internet Marketing – Part I

Friday, November 6th, 2009

Thinking about advertising on the internet?  Check out these simple techniques to get started:

  • The most powerful advertising technique on the Internet is showing up in organic search results (ideally first page, in the first three results).
  • Using sites such as Wordtracker.com is currently your best tool, along with Pay Per Click suggestion tools (from Google, etc), to discover which search terms get the most search volume.
  • The best quick checklist to help you get in organic search engine results is the Vaughn’s list.
  • After organic search engine placement, Pay Per Click search ads provide your next best set of Internet advertising techniques.

Need help implementing these techniques?

7 More Website Development Questions

Monday, October 19th, 2009

Seven more difficult and important questions you need to answer before you spend a dime on your website makeover or website development:

1) Is there ongoing news and updates that need to be presented to people?
2) Do we want people to call us?
3) How many times a month would we like people to come by? For how long?
4) Who needs to update this site? How often?
5) Does showing up in the search engines matter? If so, for what terms? At what cost?
6) How much money do we have to spend? How much time?
7) Does the organization understand that ‘everything’ is not an option?

At the end of the day, who you hire to assist in your website development or makeover is just as important as any of these questions.

7 Important Website Development Questions

Tuesday, October 13th, 2009

Seven difficult and important questions you need to answer before you spend a dime on your website makeover or website development:

1) What is the goal of the site?  In other words, when it’s working great, what specific outcomes will occur?
2) Who are we trying to please? If it’s the boss, what does the boss want? Are we trying to impress a certain kind of person?
3) Who are we trying to reach? Be specific.
4) Are we trying to close sales?  Are we telling a story?
5) Are we earning permission to follow up?
6) Do we need people to spread the word using various social media tools?
7) How do people find the site? Are they looking to answer a specific question?

In addition to these seven questions, the most important question is “Who?”  Who fits best with your company to develop your Web site or makeover your Web site?  Who can help you answer these and other questions you’ll have?

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