Bryant, AR – Earlier this year, Gladco Supply (“the working person’s store”) hired YourAdTeam to create an online, user-friendly shopping experience featuring its large selection of brand name work wear. “We’ve had online sales for several years,” says Michelle Gladden, owner of Gladco Supply. “It was just time to create a more professional online presence. We needed an ecommerce website that was easy to navigate where online shoppers feel comfortable and secure about buying online.”
Past customers who may be familiar with www.GladcoSupply.com can access the new shopping site with this url. However, for search engine optimization (SEO) purposes, Shaun McFarland, president of YourAdTeam, advised Gladden to launch the new site under the url, www.CentralWorkWear.com. “This new url has the key words ‘work wear’ which is important for search engine optimization,” says McFarland. “The new url also helps shoppers know what the site sells who are not familiar with Gladco Supply.”
Shortly after launching the new site, Gladco Supply’s first order was received from South Dakota. “We are looking forward to expanding our opportunities to sell nationwide,” says Gladden. “This also gives our local customers a choice to shop online or in the store. Either way, we will continue to provide great customer service. We love our local customers.”
Gladco Supply is an authorized Carhartt dealer specializing in work wear clothing and work footwear. Gladco Supply is also authorized to sell these great brands: CAT, Wolverine, Dr. Martens, Justin Boots, Muck Boots, Red Wing Shoes, Thorogood Shoes, and Under Armour apparel.
At www.CentralWorkWear.com, shoppers can purchase twill work wear, work pants and shorts, work jeans, bib overalls and coveralls, woven work shirts, knit work shirts, work thermals, rainwear for work or pleasure, outerwear for work or pleasure. Hunting wear, hunting boots and other hunting apparel can also be purchased.
Announcing a new beginning for Sharon Barber Purses, Wraps and Accessories.
“I love purses,” Sharon says, “but changing the contents from purse to purse was such a hassle… I wanted a quick-change solution that was simple and unlimited.”
After creating a design in 2001 that accomplished each of her goals for the purse, she took it for a test run and found success. “Not only did I find it pretty and practical, but others did as well.” Two people, in fact, stopped her that day to ask her about it,” Sharon said.
Obtaining the patent and developing an entire line of purses—each named after a woman in her circle of family and friends—soon followed. And, because of her desire to build confidence in young girls, she also launched Puzzle Purses, the colorful line of purses for kids.
Once Sharon realized the potential of making her patented purses available on a world wide level, she knew it was time to create a professional online experience for past, present and future customers.
“Outbound marketing” is where a marketer pushes his message out far and wide hoping that it resonates with that needle in the haystack. Some examples include trade shows, seminar series, email blasts to purchased lists, internal cold calling, outsourced telemarketing and advertising.
Rather than do outbound marketing to the masses of people who are trying to block you out, let’s do “inbound marketing” where you help yourself “get found” by people already learning about and shopping in your industry. In order to do this, make your website a hub for your industry that attracts visitors naturally through the search engines, through blogs, and through social media sites.
I believe most marketers today spend 90% of their efforts on outbound marketing and 10% on inbound marketing. What if we flipped those efforts?
Maybe you’re ready for a more professional presence on the world wide web?
If you want your website to work for you, here are some points to think about:
- Keep your website fresh.
- Monitor the effectiveness of your website.
- Collect analytics to see if you need to change what you’re doing.
- Re-evaluate your goals for your website.
- Listen to your customers that go to your website.
- Keep new products / services in front of your website visitors.
- Have your website re-designed by professionals.
It’s time. The new year is right around the corner.
Implementing a social media marketing program without optimizing content is leaving money on the table.
Useful content that cannot be found through search engines is a lost opportunity to reach an audience that is looking.
A basic blog optimization effort leveraging keywords and other minor adjustments can improve search traffic substantially – without any compromise in content quality or user experience.
On the other hand, implementing SEO programs without leveraging the content distribution and linking benefits of social web participation makes link building for SEO an uphill battle.
The nature of the social web encourages participation: sharing, voting, commenting & linking. Popular social content gets exposure and traffic and can result in a substantial number of relevant inbound links.
Social interactions and media sharing among social network participants create the kind of content that can improve a brand’s visibility within search results through profiles, videos, blog posts, or other media.
Search engine marketing is a strategic form of Internet marketing that promotes a website’s visibility in search engines. This can be done using a variety of methods and tools, but the overall idea is to help a website get in front of customers searching for it.
There are different ways to market your website and a campaign that works well for one client may not work well for yours.
At YourAdTeam, your website is developed using a multi-dimensional strategy uniquely tailored to your needs and specifically crafted to speak to your target market.
Search Engine Optimization (SEO) can be defined as a set of methodologies that make it easier for search engines to find, index, categorize and rank web content.
According to a recent ad effectiveness survey, SEO is the most effective online marketing tactic for generating conversions.
Here’s a basic SEO checklist to help ensure that your website is search engine optimized:
I came, I puked, I left!….this pretty much sums up the term bounce rate, or the rate at which people visit your site and leave right away. So, how do you prevent that swift click that terminates your chance to sell a prospective customer and takes her to your competitor’s offer?
The secret lies in the first seven seconds! The single most important change to fixing a page is eliminating confusion in the first few seconds a visitor spends on your landing page.
Remember, it doesn’t matter how much you’ve invested in your shopping cart, incentive, or even product if your visitors don’t stay on your site long enough to learn about them.
Ready to start the new year right with an effective website?
How many great ideas did you have during 2009 that you did nothing with? Creating a business from an idea is like eating an elephant. You eat an elephant one bite at a time.
The first ‘bite’ of creating a new business is making sure the business name is available as a domain name.
So, 2010 is here in a few hours.
Take your first bite and grab your domain name. It’s a $10 investment.
Here are a few domain names we grabbed this year:
www.SalesTaxPaid.com
www.HungerMagnet.com
www.bentonVSbryant.com
www.SocialMediaShepherd.com
What are you waiting for? Go get your domain name for your next big idea before somebody else does!
Throughout history, there has been a gradual shift in what determines one’s wealth and stature:
Early on, those who held possession of land were the ones with wealth.
Then, during the Industrial Age, the wealthy were those who owned factories.
Today, information is often the key determinant in one’s wealth and position. As the old saying goes, knowledge is power!!! So, the more you know, the farther you can go in life!
The same is true for your business success!
Ready to apply this principle to every area of your business, from advertising to social media to web design?
Obtaining the patent and developing an entire line of purses—each named after a woman in her circle of family and friends—soon followed. And, because of her desire to build confidence in young girls, she also launched Puzzle Purses, the colorful line of purses for kids.
