When mail is relevant to the voter you need to reach… it’s not junk mail!  Political mail needs to be compelling, creative, on-message… but most of all, political mail must end up in the right hands.

Political direct mail that is well-crafted will:

• Convey a specific message pinpointed to unique voter groups.
• Build personal rapport between the voter and the candidate.
• Inspire voters to take action.

Since 1997, YourAdTeam has produced and mailed nearly 4 million pieces of direct mail. What can we mail for you?

Grab The Voters’ Attention

Remember, your mail piece is competing not only with every other campaign direct mail piece, but with catalogs, bills and business advertisements that clutters up a mailbox.  To avoid being dumped in the trash with the latest supermarket circular, your mailing needs to stand out.

Use graphics that are unexpected and headlines that grab voters’ attention.  Use sub-headings appropriately throughout the piece to further entice the reader to read more.

Visuals Tell a Story

Your text is important (especially for the press who read your piece), but the most important parts for the voters are the visuals.  Use powerful graphics and pictures.  Make the direct mail piece easy to read by using “white space” around the text. And don’t overdo the amount of text in your direct mail piece.

Standard is Boring

Be careful about using the traditional political colors and canned logos.  You need a political direct mail expert to help create a direct mail piece that will get noticed. Keep it simple. Keep it professional. Keep it targeted.