More and more people are relying on the Internet and Wireless Devices for information about products and services.
Cell phone penetration in the world now exceeds that of the internet. In 2009, about 80% of the world’s population had mobile phone coverage. This year, cell phone coverage in the world is expected to hit and 90%.
Over 300 million mobile subscribers in North America in 2009.
75% say ‘text messaging’ is the most important feature.
In 13-44 aged cell phone users, text messaging outnumbers talking.
Over 70% of subscribers use text messaging.
Texting is used 7 times more than mobile web and mobile search.
It’s time to make Mobile Text Marketing a stronger part of your company’s marketing approach.
Mobile text marketing levels the playing field for big business vs. small business.
And best of all…it is paperless!
Check out www.HungerMagnet.com to see how their unique approach to mobile text marketing can help you today. Go Text Yourself!
Wikipedia defines personal branding as “the process whereby people and their careers are marked as brands”. Furthermore, the personal branding concept suggests that success comes from self-packaging, leading to an “indelible impression that is uniquely distinguishable”.
The good news — and it is largely good news — is that everyone has a chance to stand out. Everyone has a chance to learn, improve, and build up their skills. Everyone has a chance to be a brand worthy of remark.
People know what to expect when they see a personal brand, and oftentimes, the brand is a promise of the value they’ll receive. Therefore, it is critical that you take the time to understand the importance of branding for your business.
Interested in uncovering more benefits of personal branding?
When it comes to the perfect pitch, sometimes less is more. Let’s face it, most of the purchases we make happen because we like the company we’re dealing with (i.e., we know the owner, trust the brand, identify with the company’s values or innovative products, etc.), rather than because we feel sorry for them during a recession. People buy out of their own self-interest or because they respect the brand’s past successes.
Well, the same is true for your clients, too. So, why do you spend countless attempts at bombarding them with desperation marketing? Instead, try taking a few weeks to craft the perfect pitch and use constructive feedback from friends to make it shorter and more powerful.
(This information adapted from David Seaman’s article “Ditch Your Desperation Marketing” on www.entrepreneur.com.)
Sampling is a marketing technique that, when done correctly, can benefit your company. One reason for this is that sampling overcomes fear of the unknown.
In fact, entrepreneur.com recently summed up the value of product sampling by stating that
“when people are uncertain about what something will cost, what the customer-business relationship will be like, or what they’ll get in return for their time and money, they do nothing, or they revert to a familiar solution even if it’s less than ideal”.
They also point out that
“samples lead people past their hesitation. It’s why department stores have dressing rooms, auto dealers offer test drives, software companies give limited-service free access, media outlets offer complementary subscriptions, and museums host free-admission days. ‘Try it’, they’re basically saying, ‘you’ll like it’.”
The onset of great ideas can often be described as an “aha moment”! And, it is oftentimes this moment, along with the creative and witty forces behind it, that sparks the launch of a new business endeavor. However, it is critical to remember that it takes much more than this initial “ah-ha moment” to fan into flame a successful, growing business.
When we consider the unheralded companies of old who broke out of mediocrity to achieve dramatic, remarkable, good-to-great corporate transformations, we clearly see that there was no miracle moment. Instead, a down-to-earth, pragmatic, committed-to-excellence process — a framework — that kept each company, its leaders, and its people on track for the long haul.
In addition to this framework, a well-designed, clearly-thought-out marketing strategy to brand each of the companies and to communicate their value to consumers was an essential component to their long-term success.
Just a few profound quotes to get you thinking about your productivity…..
How will you choose to spend your life?
“Most time is wasted, not in hours, but in minutes.
A bucket with a small hole in the bottom gets just
as empty as a bucket that is deliberately kicked over.” -Paul J. Meyer
How we spend our days is how we spend our lives.
~ Annie Dillard
It’s not enough to be busy, so are the ants. The question is, what are we busy about? ~ Henry David Thoreau
Until you value yourself, you will not value your time. Until you value your time,
you will not do anything with it. ~ M. Scott Peck
In truth, people can generally make time for what they choose to do; it is not really the time but the will that is lacking. ~Sir John Lubbock
One way to make the most of your time is by outsourcing your company’s advertising needs.
It has been said that electronic video boards are considered the hottest outdoor advertising medium of the 3rd Millenium.
Outdoor electronic billboards are now capable of performing like a real outdoor television, even under direct sunlight, thanks to the development of new true color, ultra-bright LED technology. The picture is bright and beautiful, especially at night, with millions of bright colors on display.
Regular poster billboards, even though attractive when newly installed, can become boring, dull and even unnoticed after only a few weeks, compared to an electronic video advertising screen that constantly refreshes itself. Sounds can also be added to video boards on special events, further turning it into a giant outdoor TV.
Operated by PC, this type of board can display any TV commercial, any live event, any useful information, and any breaking news instantly, from any remote location.Â
The ideal location for this type of advertising board is a very busy street (either full of pedestrians and/or vehicles with slow traffic), a major intersection, or a large sporting event.
However, it is not recommended to be installed on a high-speed highway or major streets, even if car traffic count is high, because people won’t have time to see many ads or video clips.
Domain names are like snowflakes, in the fact that no two are the same. On the World Wide Webyour domain name is your own unique identity. No two people can ever hold the same domain name simultaneously.
If you have a business site on the Internet, your domain name is your own online brand. In a sense, you can use your domain name as your online business card.
Many people often miss the importance of having and then keeping their domain name until they lose it. Once this happens they soon realize that they have lost their whole online identity.
Following all the hype of the Super Bowl commercials, it’s important to highlight why television advertising is such an effective means of advertising for so many businesses.
According to a recent study by Ball State University on the media consumption habits of average Americans, television remains the dominant medium in most U.S. households. This is true despite the internet’s steady rise in popularity over the last several years.
On average, the general population spends over four and a half hours a day in front of the tube, making TV watching one of the most common modern leisure activities.
Is it any wonder then that television advertising is also one of the most powerful forms of advertising?
Outdoor advertising is an essential means of advertising for businesses. Through the use of outdoor advertising, businesses endeavor to capitalize on consumers who might shop impulsively. Of course, consumers are getting these impulses by seeing prominent advertisement, most commonly in the form of a poster printing piece like a billboard or other signage, which serves to draw these potential consumers in to your place of business, whether it be an actual store or an online business.
The key to outdoor advertising is to create a product that will catch the consumer’s eye.
By their very nature, posters are graphic elements with little text. It’s important to note that people process images much faster than they process words, which means posters can be quickly and easily understood.
On average, people spend roughly 25 minutes every day on their commute to work. When you factor in traffic, a commuter spends almost an hour a day in their car. Think about it – when you are sitting in traffic you are looking for something to occupy your time. This is where your outdoor advertising comes into play. And, realize that consumers can’t “switch off” outdoor advertisement such as posters or billboards the same way they can a television ad or radio ad.
Let us help you capitalize on outdoor advertisement for your business!
