6-Second Brand Statement

6 Seconds vs. 30 Seconds

Everybody tells you that you must have an effective 30-second “elevator pitch” to tell people what you do.

Realistically, you don’t have anything like 30 seconds to make your first impression on a prospective client or somebody you meet at a networking event. You have just a few seconds to introduce yourself and recite your personal branding statement.

Try introducing yourself to somebody with your 30-second speech, and then try the same thing with your 6-second personal branding statement. See which one works better.

That’s why your personal branding statement is so important. When you meet somebody for the first time, they give you permission to politely introduce yourself, probably in a single sentence. You’ll know right away if the other person really cares by watching their body language and by judging their oral response. If they give you permission to say more, you can and should elaborate – but don’t be boring.

Your personal branding statement is not your job title! It’s the essence of who you are in a nutshell.  Mine is: “I help businesses gain market share through marketing and advertising.” That’s simple, short, and it’s enough of a teaser to get a response like: “Exactly how you do that?” That’s your invitation to elaborate with your 30-second elevator pitch.

Branding: The Image of Your Company

Creating your company name and your logo is the beginning of establishing your printed brand.

A brand is a promise that delivers a distinctive message in the mind of the consumer. A brand must simply deliver the values, beliefs, benefits and attributes of your company or product. It must reduce the complexity of the buying process. Ultimately, a company’s brand will increase the value of the company itself.

Through research inside and outside of your company and your industry, YourAdTeam can help discover your company’s distinction and begin developing your company’s brand.

Once we’ve gathered enough information YourAdTeam will develop an integrated marketing communications package that incorporates online marketing, offline marketing, advertising, public relations, events, and internal communications.

Our creative and talented team of experts will craft marketing communication materials to make your brand identifiable, distinctive, and meaningful.

What is your brand doing for you?  How can we help with your branding or company name?

Send us your information on the Contact form on the right side of this page.  Or go to the Contact Us page to send a more detailed message.  We want to help you start branding in the right direction.

YourAdTeam is a full service advertising agency located in Benton… the heart of Arkansas.