6-Second Brand Statement6 Seconds vs. 30 SecondsEverybody tells you that you must have an effective 30-second “elevator pitch” to tell people what you do. Realistically, you don’t have anything like 30 seconds to make your first impression on a prospective client or somebody you meet at a networking event. You have just a few seconds to introduce yourself and recite your personal branding statement. Try introducing yourself to somebody with your 30-second speech, and then try the same thing with your 6-second personal branding statement. See which one works better. That’s why your personal branding statement is so important. When you meet somebody for the first time, they give you permission to politely introduce yourself, probably in a single sentence. You’ll know right away if the other person really cares by watching their body language and by judging their oral response. If they give you permission to say more, you can and should elaborate – but don’t be boring. Your personal branding statement is not your job title! It’s the essence of who you are in a nutshell. Mine is: “I help businesses gain market share through marketing and advertising.” That’s simple, short, and it’s enough of a teaser to get a response like: “Exactly how you do that?” That’s your invitation to elaborate with your 30-second elevator pitch.
Branding: The Image of Your Company
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