Brand relationships are hard work… especially in this competitive economy.
That means you can’t just let your brand sit around on the couch all day eating snacks and watching movies.
Shape up! Get up on that metaphorical treadmill and keep your brand in shape by keeping up with the latest marketing trends and embracing the new wave of social media. It’s time to embrace ideas that will keep your brand near and dear to the hearts and minds of your prospects.
Please… if you don’t get help with your brand at YourAdTeam, get help somewhere.
Leadership is scarce because few people are willing to go through the discomfort required to lead. It’s discomfort that creates the leverage that makes leadership worthwhile and valuable.
In other words, if everyone could do it, they would, and it wouldn’t be worth much.
It’s uncomfortable to stand up in front of strangers.
It’s uncomfortable to propose an idea that might fail.
It’s uncomfortable to challenge the status quo.
It’s uncomfortable to resist the urge to settle.
When you identify the discomfort, you’ve found the place where a leader is needed.
If you’re not uncomfortable in your work as a leader, it’s almost certain you’re not reaching your potential as a leader.
Shaun at YourAdTeam is a great resource to have as a friend and an advertising professional. If you are a small business, he is a great asset to have as your in-house marketing department.
He has performed all of my work for the last 8 years. YourAdTeam is our secret weapon. I highly recommend them.”
Did you know that what other people say about you and your business is 8 to 11 times more powerful (and believable) than whay YOU say?
That’s right. TESTIMONIALS are believable and credible, and you should be using them in every area of your marketing. It’s virtually impossible to have too many testimonials from your customers and clients.
If you’re not using testimonials, you could be missing a lot of new business. So start acquiring, developing, and utilizing testimonials… today!
Take action: Call three of your best or your favorite customers, and ask them why they use you and your business.
More and more people are relying on the Internet and Wireless Devices for information about products and services.
Cell phone penetration in the world now exceeds that of the internet. In 2009, about 80% of the world’s population had mobile phone coverage. This year, cell phone coverage in the world is expected to hit and 90%.
Over 300 million mobile subscribers in North America in 2009.
75% say ‘text messaging’ is the most important feature.
In 13-44 aged cell phone users, text messaging outnumbers talking.
Over 70% of subscribers use text messaging.
Texting is used 7 times more than mobile web and mobile search.
It’s time to make Mobile Text Marketing a stronger part of your company’s marketing approach.
Mobile text marketing levels the playing field for big business vs. small business.
And best of all…it is paperless!
Check out www.HungerMagnet.com to see how their unique approach to mobile text marketing can help you today. Go Text Yourself!
When you’ve had enough, can’t tolerate your job any longer and are ready to quit, perhaps you could try one last thing.
Quilt instead.
You’ve got nothing to lose, right? I mean, you’re going to quit anyway, so what’s the worst that could happen to you?
So quilt. Spend hours every day integrating the people you work with into a cohesive group. Weave in your customers as well. Take every scrap, even the people you don’t like, and sew them together. Spend far less time than you should on the ‘real’ work and instead focus on creating genuine connections with the people you work with. Including your boss. After all, once you quit, you’re never going to see them again anyway, right? Might as well give it a try.
Wikipedia defines personal branding as “the process whereby people and their careers are marked as brands”. Furthermore, the personal branding concept suggests that success comes from self-packaging, leading to an “indelible impression that is uniquely distinguishable”.
The good news — and it is largely good news — is that everyone has a chance to stand out. Everyone has a chance to learn, improve, and build up their skills. Everyone has a chance to be a brand worthy of remark.
People know what to expect when they see a personal brand, and oftentimes, the brand is a promise of the value they’ll receive. Therefore, it is critical that you take the time to understand the importance of branding for your business.
When it comes to the perfect pitch, sometimes less is more. Let’s face it, most of the purchases we make happen because we like the company we’re dealing with (i.e., we know the owner, trust the brand, identify with the company’s values or innovative products, etc.), rather than because we feel sorry for them during a recession. People buy out of their own self-interest or because they respect the brand’s past successes.
Well, the same is true for your clients, too. So, why do you spend countless attempts at bombarding them with desperation marketing? Instead, try taking a few weeks to craft the perfect pitch and use constructive feedback from friends to make it shorter and more powerful.
(This information adapted from David Seaman’s article “Ditch Your Desperation Marketing” on www.entrepreneur.com.)
Sampling is a marketing technique that, when done correctly, can benefit your company. One reason for this is that sampling overcomes fear of the unknown.
In fact, entrepreneur.com recently summed up the value of product sampling by stating that
“when people are uncertain about what something will cost, what the customer-business relationship will be like, or what they’ll get in return for their time and money, they do nothing, or they revert to a familiar solution even if it’s less than ideal”.
They also point out that
“samples lead people past their hesitation. It’s why department stores have dressing rooms, auto dealers offer test drives, software companies give limited-service free access, media outlets offer complementary subscriptions, and museums host free-admission days. ‘Try it’, they’re basically saying, ‘you’ll like it’.”
