Bryant, AR – Earlier this year, Gladco Supply (“the working person’s store”) hired YourAdTeam to create an online, user-friendly shopping experience featuring its large selection of brand name work wear. “We’ve had online sales for several years,” says Michelle Gladden, owner of Gladco Supply. “It was just time to create a more professional online presence. We needed an ecommerce website that was easy to navigate where online shoppers feel comfortable and secure about buying online.”
Past customers who may be familiar with www.GladcoSupply.com can access the new shopping site with this url. However, for search engine optimization (SEO) purposes, Shaun McFarland, president of YourAdTeam, advised Gladden to launch the new site under the url, www.CentralWorkWear.com. “This new url has the key words ‘work wear’ which is important for search engine optimization,” says McFarland. “The new url also helps shoppers know what the site sells who are not familiar with Gladco Supply.”
Shortly after launching the new site, Gladco Supply’s first order was received from South Dakota. “We are looking forward to expanding our opportunities to sell nationwide,” says Gladden. “This also gives our local customers a choice to shop online or in the store. Either way, we will continue to provide great customer service. We love our local customers.”
Gladco Supply is an authorized Carhartt dealer specializing in work wear clothing and work footwear. Gladco Supply is also authorized to sell these great brands: CAT, Wolverine, Dr. Martens, Justin Boots, Muck Boots, Red Wing Shoes, Thorogood Shoes, and Under Armour apparel.
At www.CentralWorkWear.com, shoppers can purchase twill work wear, work pants and shorts, work jeans, bib overalls and coveralls, woven work shirts, knit work shirts, work thermals, rainwear for work or pleasure, outerwear for work or pleasure. Hunting wear, hunting boots and other hunting apparel can also be purchased.
If your income depends on networking with other people, this one’s for you.
Don’t bore me with your 5-minute speech about what you do for a living if I don’t ask you. Give me a 6 second intriguing intro about what you do and let me ask questions if I want to. But don’t be offended if I’m not interested or don’t need your services right now.
My point is, develop a 6-second branding statement for yourself. If it’s interesting enough, people will ask questions… questions they want to know the answers to, and they’ll listen.
Your personal branding statement is not your job title. It’s not a 5-minute, 3-minute or even 1-minute speech. It’s the essence of who you are in a nutshell. Mine is: “I help businesses gain market share through marketing and advertising.” That’s simple, short, and it’s enough of a teaser to get a response like: “Exactly how you do that?” That’s your invitation to elaborate more about what you do.
But don’t stop there. Be genuinely interested in what they do by asking them questions. It’s how healthy relationships begin.
Yep. Social Media is a newborn. We don’t really know who it favors yet. Does it look like Mark Zuckerburg? Does it look more like Google+? Does it look like a blog?
And how long does it take to become “an expert” in social media if we’re all still nurturing it in its infancy?
Facebook – 2004
YouTube – 2005
Twitter – 2006
Get my point?
If the word “expert” means that I know a lot more about social media than the average business owner, then… well, let’s just say I’m certainly qualified to help establish social media strategies and put social media plans into action. And I have created my own formula to measure the results of our social media efforts.
Let’s have coffee and talk about your social media strategy and plans.
Dark suits, shiny cuff links, a starched shirt buttoned up to your tonsils… okay, okay… I admit, there are plenty of occasions when wearing a nice suit and all the accessories is appropriate. But let’s remember the bazillion other occasions when a super sharp Nike shirt or a cool contemporary Trax Polo by Ogio with your company brand embroidered may be even more appropriate than a suit.
You can wear embroidered apparel to business meetings, golf tournaments, dining out in the evening, business after hours events, work wear… and the list goes on. The key is to make sure your embroidery is sewn professionally… be picky about how it looks.
The other thing to remember – the high end brand name dri fit material shirts look amazing all the time. Try to steer clear of 100% cotton for embroidered logos… they tend to shrink slightly and might distort your logo.
Want your customers to advertise for you like they do for Nike and other famous brands? Well, embroider your brand on some really cool Nike Caps and give them away. Be sure you stick with top quality caps. The point is to have your customers wearing them… not thrown up in the closet with the other 32 caps in their collection.
Professionally embroidered apparel is a subtle way to keep your brand in front of your clients every time you see them.
Using QR code as part of your interactive marketing strategy can be confusing. Five helpful tidbits to using QR codes.
1) Place your QR code in a place where your audience needs more information or wants to connect with you. You may need to educate your audience on how to use the QR code and what will happen when they do. Tell your audience to download a QR code reader near the QR code.
2) Once your audience scans the QR code and lands on your page, make sure you have a call to action. Essentially, tell your audience what you want them to do from there.
4) Create a relevant landing page. Make sure you provide information on your landing page that is relevant to your audience’s location or need.
5) Make sure your QR code remains on a flat surface for ease of scanning. Your audience might have problems scanning the QR code if it is smeared, wrinkled or folded.
Now you try it… download a QR code reader, scan the code below and Like us on Facebook.
You can’t focus on a conversation without looking at your phone every time it buzzes?
Smart phones are awesome. But it would be dumb to lose a friend, a client, or an order because you’re looking at your smart phone during a conversation or meeting.
Looking at your phone in the middle of a conversation tells the person there with you they are not your priority right now.
Wait til the conversation is over and you’ve moved on. Then you can actually use your time more efficiently by answering and/or reading more than one text or email at a time.
Announcing a new beginning for Sharon Barber Purses, Wraps and Accessories.
“I love purses,” Sharon says, “but changing the contents from purse to purse was such a hassle… I wanted a quick-change solution that was simple and unlimited.”
After creating a design in 2001 that accomplished each of her goals for the purse, she took it for a test run and found success. “Not only did I find it pretty and practical, but others did as well.” Two people, in fact, stopped her that day to ask her about it,” Sharon said.
Obtaining the patent and developing an entire line of purses—each named after a woman in her circle of family and friends—soon followed. And, because of her desire to build confidence in young girls, she also launched Puzzle Purses, the colorful line of purses for kids.
Once Sharon realized the potential of making her patented purses available on a world wide level, she knew it was time to create a professional online experience for past, present and future customers.
So what exactly is viral marketing and what does it mean for something to “go viral”?
According to Wikipedia:
VIRAL MARKETING: Marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes.
The goal of marketers is to create successful viral marketing programs by creating viral messages that appeal to individuals with high social networking potential and that have a high probability of being spread by these individuals in their communications with others in a short period of time.
Viral marketing is easy to define and it’s pretty easy to describe how it works. Unfortunately, there is no magic formula for which concepts, ideas or promotions actually go viral. All we can do is give it the right opportunity to go viral.
Maybe you’re planning to get in better shape in 2011… maybe you’re not.
Maybe 2011 will be the best year of your life so far…maybe it won’t.
Maybe you’ll start a family in 2011…maybe you ‘ll say good bye to a loved one.
Maybe you’ll remember the ball drop ushering in 2011…maybe you won’t.
Maybe 2011 will be less government and smarter spending…maybe not.
Maybe in 2011 the grass will seem greener on the other side…maybe it’s not.
Shape up, think positive, enjoy life, stay sober, don’t hold your breath, take care of your own yard…
…maybe your 2011 leaf hasn’t fallen from the tree yet.
Obtaining the patent and developing an entire line of purses—each named after a woman in her circle of family and friends—soon followed. And, because of her desire to build confidence in young girls, she also launched Puzzle Purses, the colorful line of purses for kids.
