So, have you heard of Google Buzz? Some say that it has “completely changed the game (of social media) as a tool and as an industry”.
On Tuesday, February 9th, Google launched Buzz for Gmail – a service for sharing thoughts, multimedia, and your social media feeds with your friends utilizing Gmail as the conduit. The result: over 160,000 Google Buzz posts and comments per hour.
Among some of the most common reasons why people cite using Google Buzz are that it’s easy to use, accessible, convenient, has a closer social circle, moves in real-time, engaging…
On the flip side, there have also been some concerns about privacy issues associated with this new social media tool. Since it’s linked directly into Gmail, people can potentially figure out your email address. (Note, however, that Google is responding with lightning speed, and many predict that users will soon forget about the initial privacy concerns and that Google Buzz will continue to grow exponentially.)
It will be interesting to see how this growth changes social media as we know it. In particular, stay tuned to see just how the social media kingpins, Facebook and Twitter, will be affected by this changing landscape.
It has been said that electronic video boards are considered the hottest outdoor advertising medium of the 3rd Millenium.
Outdoor electronic billboards are now capable of performing like a real outdoor television, even under direct sunlight, thanks to the development of new true color, ultra-bright LED technology. The picture is bright and beautiful, especially at night, with millions of bright colors on display.
Regular poster billboards, even though attractive when newly installed, can become boring, dull and even unnoticed after only a few weeks, compared to an electronic video advertising screen that constantly refreshes itself. Sounds can also be added to video boards on special events, further turning it into a giant outdoor TV.
Operated by PC, this type of board can display any TV commercial, any live event, any useful information, and any breaking news instantly, from any remote location.
The ideal location for this type of advertising board is a very busy street (either full of pedestrians and/or vehicles with slow traffic), a major intersection, or a large sporting event.
However, it is not recommended to be installed on a high-speed highway or major streets, even if car traffic count is high, because people won’t have time to see many ads or video clips.
To learn more about advertising through the use of electronic video boards, Contact Bradley Lattin
Domain names are like snowflakes, in the fact that no two are the same. On the World Wide Webyour domain name is your own unique identity. No two people can ever hold the same domain name simultaneously.
If you have a business site on the Internet, your domain name is your own online brand. In a sense, you can use your domain name as your online business card.
Many people often miss the importance of having and then keeping their domain name until they lose it. Once this happens they soon realize that they have lost their whole online identity.
Following all the hype of the Super Bowl commercials, it’s important to highlight why television advertising is such an effective means of advertising for so many businesses.
According to a recent study by Ball State University on the media consumption habits of average Americans, television remains the dominant medium in most U.S. households. This is true despite the internet’s steady rise in popularity over the last several years.
On average, the general population spends over four and a half hours a day in front of the tube, making TV watching one of the most common modern leisure activities.
Is it any wonder then that television advertising is also one of the most powerful forms of advertising?
The National Safety Council estimates that approximately 100 people a year die in the United States from being struck by lightning. With the US population being approximately 265 million people, that means that the chances of being killed by lightning are roughly 2,650,000 to 1.
You are 45 times more likely to die from a lightning strike than win the lottery.
Outdoor advertising is an essential means of advertising for businesses. Through the use of outdoor advertising, businesses endeavor to capitalize on consumers who might shop impulsively. Of course, consumers are getting these impulses by seeing prominent advertisement, most commonly in the form of a poster printing piece like a billboard or other signage, which serves to draw these potential consumers in to your place of business, whether it be an actual store or an online business.
The key to outdoor advertising is to create a product that will catch the consumer’s eye.
By their very nature, posters are graphic elements with little text. It’s important to note that people process images much faster than they process words, which means posters can be quickly and easily understood.
On average, people spend roughly 25 minutes every day on their commute to work. When you factor in traffic, a commuter spends almost an hour a day in their car. Think about it – when you are sitting in traffic you are looking for something to occupy your time. This is where your outdoor advertising comes into play. And, realize that consumers can’t “switch off” outdoor advertisement such as posters or billboards the same way they can a television ad or radio ad.
Let us help you capitalize on outdoor advertisement for your business! Contact Bradley Lattin
During a recession, there are typically two ways for a business to adapt.
With a limited amount of available resources, the first method of survival would be for the business to become smaller, more efficient, and better able to survive on fewer resources.
Whereas, the second method of business survival would be to respond to the same pressure by developing capabilities that broaden their markets.
Although it may be more commonly advised for businesses to tighten their focus during tough economic times, the second method of survival may be a superior option for some businesses. Learning to expand their focus by thinking outside the box and utilizing a variety of resources could give them just the strategic advantage necessary to outsmart their competitors.
Attend meetings of professional groups, and groups such as the Chamber of Commerce, Rotary Club, or civic associations.
Every time you start to say “My name is,” reach in your pocket for a business card. By the time you get to “I run a…” (type of business), deposit your business card in the hand of the person with whom you are speaking.
The moral of the story is… Nobody cares what you know until they know that you care. Be genuinely interested in what other people do… then they will be genuinely interested in what you do.
Be different. When you’re at a networking event meeting people for the first time, be the first to ask “what do you do?”
