Not having a vision means that there’s plenty of room for whining, for infighting and for dissolution.
A solid vision keeps everyone on track; chaos takes over wherever the vision lapses. Having a vision not only points everyone in the same direction, it also creates motion.
While motion in any direction is often better than no motion at all, motion with vision creates synergy. Synergy inspires a team to work together to produce an overall better result than working individually.
Tags: Advertising, marketing
