Don’t think that just because you mailed something that it’s necessarily going to be read.
You must ‘make people WANT to read your mail piece.’
So, your most powerful weapon here is a compelling powerful headline. In fact, your headline is one of the most widely read parts of your mailing. It’s the part that keeps your reader reading — or not.
Make the headline about your reader. Your reader wants to know what’s in the offer for them… they don’t care about you until they know that you care about them.
Tags: Advertising, marketing
