Earlier this year the American Psychological Association reported that 80% of Americans feel stressed by the economy, 60% feel angry about it and 52% are having trouble sleeping.
So, what are you going to do about it?
If you sell bedding, stress balls, meditation, therapy, spa services, video games, financial management, career coaching, fitness training, nutritional supplements, or want to recruit more church members or collect more food donations, this study provides a hook.
The numbers grab attention, and the research findings lend your message timeliness and relevance.
Numbers persuade! And they do not have to be figures your organization gathered. Your ad or news release can focus on the implications of a recent survey, relating it to the problem your product or service solves.
Tags: Advertising, marketing
