When it comes to the perfect pitch, sometimes less is more. Let’s face it, most of the purchases we make happen because we like the company we’re dealing with (i.e., we know the owner, trust the brand, identify with the company’s values or innovative products, etc.), rather than because we feel sorry for them during a recession. People buy out of their own self-interest or because they respect the brand’s past successes.
Well, the same is true for your clients, too. So, why do you spend countless attempts at bombarding them with desperation marketing? Instead, try taking a few weeks to craft the perfect pitch and use constructive feedback from friends to make it shorter and more powerful.
(This information adapted from David Seaman’s article “Ditch Your Desperation Marketing” on www.entrepreneur.com.)
Tags: Advertising, marketing
