Sampling is a marketing technique that, when done correctly, can benefit your company. One reason for this is that sampling overcomes fear of the unknown.
In fact, entrepreneur.com recently summed up the value of product sampling by stating that
“when people are uncertain about what something will cost, what the customer-business relationship will be like, or what they’ll get in return for their time and money, they do nothing, or they revert to a familiar solution even if it’s less than ideal”.
They also point out that
“samples lead people past their hesitation. It’s why department stores have dressing rooms, auto dealers offer test drives, software companies give limited-service free access, media outlets offer complementary subscriptions, and museums host free-admission days. ‘Try it’, they’re basically saying, ‘you’ll like it’.”
Tags: Advertising, marketing
