The onset of great ideas can often be described as an “aha moment”! And, it is oftentimes this moment, along with the creative and witty forces behind it, that sparks the launch of a new business endeavor. However, it is critical to remember that it takes much more than this initial “ah-ha moment” to fan into flame a successful, growing business.
When we consider the unheralded companies of old who broke out of mediocrity to achieve dramatic, remarkable, good-to-great corporate transformations, we clearly see that there was no miracle moment. Instead, a down-to-earth, pragmatic, committed-to-excellence process — a framework — that kept each company, its leaders, and its people on track for the long haul.
In addition to this framework, a well-designed, clearly-thought-out marketing strategy to brand each of the companies and to communicate their value to consumers was an essential component to their long-term success.
Tags: Adapt or Die, Advertising, Better Life, Business Survival, marketing, Personal Brand
