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What’s All the “Buzz” About?

March 10th, 2010 by Shaun McFarland

So, have you heard of Google Buzz?  Some say that it has “completely changed the game (of social media) as a tool and as an industry”.

On Tuesday, February 9th, Google launched Buzz for Gmail – a service for sharing thoughts, multimedia, and your social media feeds with your friends utilizing Gmail as the conduit.  The result: over 160,000 Google Buzz posts and comments per hour.

Among some of the most common reasons why people cite using Google Buzz are that it’s easy to use, accessible, convenient, has a closer social circle, moves in real-time, engaging…

On the flip side, there have also been some concerns about privacy issues associated with this new social media tool.  Since it’s linked directly into Gmail, people can potentially figure out your email address. (Note, however, that Google is responding with lightning speed, and many predict that users will soon forget about the initial privacy concerns and that Google Buzz will continue to grow exponentially.)

It will be interesting to see how this growth changes social media as we know it.  In particular, stay tuned to see just how the social media kingpins, Facebook and Twitter, will be affected by this changing landscape.

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