Joe Pulizzi nicely sums up the keys to success and failure in content marketing.
The keys to success in content marketing:
1. Understanding the informational needs of your customers
2. Knowing how those informational needs mix with your marketing goals and objectives
3. Developing a content program around those needs
4. Being consistent (content marketing is a marathon, not a sprint)
5. Listen and continually evolve the program
Failure in content marketing:
1. Selling, rather than informing
2. Not being consistent with your content promise
3. Not listening, thus not evolving the content program
4. Waiting for perfection to come before you send out the content.
Tags: Advertising, marketing, Social Media
