According to David Meerman Scott, here are a few new rules of marketing and PR, some of which are not too different from those basic rules we were all taught in kindergarten:

1. Play Nicely – it’s all about people
2. Encourage Sharing – “word-of-mouse”
3. Buyer Persona – tell your story directly to an interested market
4. Earn Attention – on the web, you are what you publish

For more on this, check out David Meerman Scott’s book:

Tags: marketing

This entry was posted on Tuesday, January 26th, 2010 at 8:07 am and is filed under Marketing Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.