Search Engine Optimization (SEO) can be defined as a set of methodologies that make it easier for search engines to find, index, categorize and rank web content.
According to a recent ad effectiveness survey, SEO is the most effective online marketing tactic for generating conversions.
Here’s a basic SEO checklist to help ensure that your website is search engine optimized:
- Content is reachable by search engines
- Content is added often, periodically
- Content is organized locally – themes/categories
- Keywords exist in content and internal text links
- Quantity of quality sites linking in
- Monitor, adjust
Tags: Advertising, marketing, Search Engine Optimization, SEO, Website Development
