When it comes to blogging, focusing on the bigger idea is better! Write about your client base and what they’re interested in – not necessarily your company.
For example, Graco blogs about things such as ideas for birthday parties, not just their products, because this is something that their client base (parents) are interested in.
Blog readers aren’t interested in “advertising”, so it’s important to promote your business in the context of a certain topic. This makes the content more appealing to a wider base, and establishes expertise in a broader realm.
Ask yourself “What value is this going to create for my readers?” Create value 1st and then promotion will come indirectly!
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Tags: Advertising, Blogging
