As you cook Christmas dinner today, watch how your hungry guests keep returning to the kitchen– drawn in by attractive, delicious-smelling food.  Today, these hungry people are your family, but on your website they represent your visitors.

You want to attract visitors to your website with compelling content. Notice that as your family comes into your kitchen, they sniff it out, maybe even steal a bite. If this was your website, you’d offer the bite in exchange for a bit of information about the visitor and transform them into a lead.

INGREDIENTS

1 blogger (preferably someone passionate about content production)
1 RSS reader  (set up and containing blogs related to your industry)
1 URL  (with Typepad or Blogspot accounts removed and discarded)
Blog Analytics, installed
2 cups Social Media
1 cup SEO
1 Image, iconic and captivating
Blog Post Titles, Engaging
3-10 Meta Keywords, Researched
1 Meta Description containing 1 Keyword Phrase
Call-To-Action, Attractive and Mixed with a Compelling Offer
A whole lot of patience (don’t worry…if you bake it, they will come)

(Optional) Team of passionate employees who foster a sense of content creation in your company

Tags: Advertising, Blogging, SEO, Social Media

This entry was posted on Thursday, December 24th, 2009 at 8:07 am and is filed under Advertising, Blogging, SEO, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.