“Outbound marketing” is where a marketer pushes his message out far and wide hoping that it resonates with that needle in the haystack. Some examples include trade shows, seminar series, email blasts to purchased lists, internal cold calling, outsourced telemarketing and advertising.
Rather than do outbound marketing to the masses of people who are trying to block you out, let’s do “inbound marketing” where you help yourself “get found” by people already learning about and shopping in your industry. In order to do this, make your website a hub for your industry that attracts visitors naturally through the search engines, through blogs, and through social media sites.
I believe most marketers today spend 90% of their efforts on outbound marketing and 10% on inbound marketing. What if we flipped those efforts?
Tags: Advertising, Blogging, Email Marketing, marketing, Search Engine Optimization, SEO, Social Media, Website Development
