It’s difficult to change when you think that you must change everything in order to succeed. Changing everything is too difficult.
In nature as in business, the eternal rule is “adapt or die.”
Don’t over think your change strategy…
Keep your customers, but change what you sell to them.
Keep your staff, but change what you do.
Keep your products, but change the way you market them.
Keep your customers, but change how much you sell each one.
Are you adapting?
Tags: Adapt or Die, Advertising, Business Survival, marketing
