Strategic Media Planning means outlining the extent to which an organization can get the greatest reach and the maximum response for services, products or programs offered.

Strategic Media Planning involves outlining short-term objectives or long-term campaigns, or a combination of the two.

First we need to identify the market segments most appropriate for delivering the message. Then a detailed analysis determines specifically who the target groups are, where they are located and exactly when they should be presented with the message.

The most important analysis involves identifying which media will be the most effective in delivering the message to our target audience.

3 Steps to Strategic Media Planning

• Identify the target group or target market.
• Identify the appropriate media needed to reach the target market.
• Deliver the right message at the right time to the right target market.