Direct mail is one of the most important tools that local campaigns use to reach voters effectively and affordably. To make your mail pieces succeed, you have to plan your campaign and design your mail to be effective.
Grab The Voters’ Attention
Remember, your mail piece is competing not only with every other campaign direct mail piece, but with catalogs, bills and business advertisements that clutters up a mailbox. To avoid being dumped in the trash with the latest supermarket circular, your mailing needs to stand out.
Use graphics that are unexpected and headlines that grab voters’ attention. Use sub-headings appropriately throughout the piece to further entice the reader to read more.
Visuals Tell a Story
Your text is important (especially for the press who read your piece), but the most important parts for the voters are the visuals. Use powerful graphics and pictures. Make the direct mail piece easy to read by using “white space” around the text. And don’t overdo the amount of text in your direct mail piece.
Standard is Boring
Be careful about using the traditional political colors and canned logos. You need a political direct mail expert to help create a direct mail piece that will get noticed. Keep it simple. Keep it professional. Keep it targeted.
Tags: Ad Agency, Advertising, Direct Mail
