Don’t underestimate the power of words! Looking for a few tips on the power of words when using writing as an advertising technique? These tips apply to anything you do with Direct marketing, Internet marketing, and even memos to your boss.
- You, your, amazing, discover, now, this, these are all proven “power” words that produce far higher responses.
- Use present tense – better response than past tense.
- Use the word “you” or “your” far more than “I” “me” or “we.”
- Understand that asking a question with the word you in it is one of the best ever advertising techniques. Don’t, however, ask a question where the answer can easily be “no, and I don’t care.”
Tags: Advertising, Direct Mail, Email Marketing, marketing
