More internet marketing techniques to get you going….
- Text links almost always outperform banner ads as advertising techniques because they look more like content and people are used to clicking on content (text links) far more than ads.
- Internet display ads perform best with Flash animation, motion, or video.
- The eye reads top left to bottom right and that impacts your click-through rate depending on where your text links or display ads are on the page.
- The page upon which the consumer clicks is just as important as the ad or link that got them there.
- Improving or optimizing your own pages and your own site has more impact than optimizing your advertising techniques in text links or display ads.
- Don’t assume that just because you built a website people will visit it.
Tags: Advertising, SEO, Website Development
