Article from ASI
In a recent study of end-buyers, ASI found that 81% of promotional products were kept by the recipient because they were considered useful. And most (62%) did business with the advertiser on a product after receiving it.
Among wearables, bags were reported to be used most frequently – on average nine times per month. In fact, bags deliver the most impressions, with an average of 1,038 impressions per month. For more information on most commonly-owned promotional products, Contact YourAdTeam.
The study concluded that the average cost-per-impression of an advertising specialty item is $0.004, making it less expensive per impression than nearly any other media. Click here to learn more about promotional products.
Tags: Ad Specialties, Advertising
