Facebook and Twitter are good for sharing personal information with people you are friends with or follow. Blogging is more about establishing yourself or your company as an expert… or, blogging can be just for fun.
So, how do you decide what to blog about? Your blogs should be user-friendly… geared toward your target audience. Here are seven questions you may need to answer before getting started with your blog.
1. Who are your primary and secondary targets for your blog? and what do you want to tell them?
2. Do you understand the key informational needs of your audience?
3. Are you reading other blogs on similar topics, and ones targeting your audience?
4. Are you leaving comments on other blogs that add to the online conversation on the blogs you cover?
5. Do you have a firm grasp on the the keywords you need to focus on?
6. Can you commit to blogging at least two-to-three times per week?
7. What is your ultimate goal in starting a blog? One year goal? Five year goal?
Whether you want to blog for your business or as an individual, these questions about blogging need to be answered.
Tags: Advertising, Blogging, Social Media
