Marketing via email is a craft. It is powerful, but easily abused. It is easy, and at the same time, really difficult. Here are a few email marketing tips.

Address Recipients with Their Name in Email Campaigns
Make your newsletter recipients feel less like mere numbers by greeting them individually and personally.

Avoid Mistyped Addresses by Requiring Retyping
Require retyping of email addresses in the signup form for your newsletter.

Create a Clear Call to Action in Email Marketing Campaigns
Make sure recipients of your email marketing message know what you expect them to do (and what they can expect in return).

Email Marketing Needs to Reflect Your Brand
Help people recognize instantly that it is your email marketing.

Experiment with Link Placement in Newsletters
Maximize performance by putting the right links in the right places.

Include an Easy to Use Unsubscribe Link in Newsletters
Unhappy subscribers are worse than no subscribers. An easy and fail-safe way to unsubscribe is a way to make subscribers happy.