McDonald’s or Macaroni Grill? Sonic or Chili’s? Kohl’s or Wal-Mart? Macy’s or K-Mart?
Decisions we make every day are determined by our influences… peer pressure; advertising; needs; wants, image; etc. But, somehow we manage to figure out where to eat and where to shop. And if it doesn’t fit we take it back.
Social media: Who should I hire? Should I do it myself? What tools and platforms should I use? How much should I spend?
In the words of one of my favorite brands: Just Do It
Don’t just “try” social media, though. Be determined that it will work for your brand… just find the right fit.
If the social media package you try on first doesn’t fit, take it back and find another.
Tags: Ad Agency, Advertising, Benton, marketing, Social Media
