shepâ‹…herd – a person who protects, guides, or watches over a person or group of people.
As I was thinking about my role with our clients in social media and other services, the word “shepherd” jumped out at me. My job is to protect, guide and watch over our clients… whether it’s with social media or any other area of services we offer to our clients.
If the opportunity at hand is not a good move for the client, I say no.
So, there you have it. I am officially a Social Media Shepherd for our clients, a Direct Mail Shepherd… okay, you get the idea.
Tags: Ad Agency, Advertising, Social Media
