If you are finally ready to get serious about social media, here are four key steps to help you develop an effective strategy:
Step 1: Assess your findability. Where do your customers go online when they’re looking for your product category? Go there and see if you can find you.
Step 2: Establish credibility. It is of the utmost importance to establish trust and credibility in social media. If you talk about how your company or brand is the best, you’ll fail at both. Just like a real conversation, you should provide value and expertise, be transparent and identify yourself as a representative of the brand. Your goal should be to participate in the conversation and provide a credible viewpoint.
Step 3: Enhance reality. This is your opportunity to be an expert where you are an expert… not in a boastful way… in a knowledgeable way that can truly help others. Being an expert, without coming across as an expert, will go a long way to enhancing the reality of your brand image in social media.
Step 4: Measure Impeccability. Monitor your online reputation. Gauge your online reputation by utilizing website analytics tools to measure visitors’ time on your site, bounce rate and referring traffic data. Be sure to establish a baseline at the beginning of each social media campaign so you can accurately measure results.
_______________________________________
There’s a lot more to social media than merely creating a Facebook page. Social media offers tremendous opportunity. So, are you dating social media or are you ready to get married? Those who get serious with social media will derive serious value from it. It’s that simple.
Tags: Advertising, marketing, Social Media
