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Social Media: Dating or Marriage?

September 1st, 2010 by Shaun McFarland

Most people don’t get married after the first date.  It takes time to build a trustworthy relationship.

Traditional marketing and advertising still works.  However, companies who are aware they need to strengthen their brands through social media relationships with consumers are more likely to prosper no matter what we hear on the news about the economy.

So, exactly what is social media?  If you don’t know what social media is, consider this your first date.

Facebook is the current network of choice for most people with over 250 million active users.  Facebook has tools in place that lets you hone in on target demographics of the people you want to reach.  Get involved by setting up a personal page then a page or group for your company. Do you have a Facebook page?

Twitter is good for is keeping people informed and establishing fun and interesting relationships between current or potential clients and your brand by creating links to your website or other social media sites.  Don’t plug your products and services with every tweet.  Keep it fun and informative.  Are you tweeting yet?

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